The core of this event is "Leading the Bay Area, Building Brands Together", bringing together political representatives, business leaders, and industry elites from Guangdong, Hong Kong, and Macao. We will have in-depth exchanges on key issues such as brand upgrading, cross-border collaboration, and global layout in the Bay Area under the "15th Five Year Plan", and commend high-quality brands that promote the high-quality development of the Bay Area.
Xinbaotang, along with a group of well-known brands, took the stage to receive the award. This honor is a recognition of Xinbaotang's century long commitment and innovative strength by the industry, and cannot be separated from the support and love of various sectors and consumers in the Guangdong Hong Kong Macao Greater Bay Area.
Ms. Cui Yuehua, General Manager of Xinbaotang Group, stated that in the future, the group will increase its promotion efforts in Hong Kong and Macau, so that more Hong Kong and Macau citizens can understand the medicinal and dietary health benefits of Xinhui Chenpi; At the same time, we will use Guangdong, Hong Kong, and Macau as a foothold for brand radiation and global expansion, relying on the international advantages of Hong Kong and Macau, to promote the Chinese time-honored brand Xinbaotang to the world.
In recent years, Xinbaotang has adhered to technological innovation, actively embracing modern technology while adhering to traditional processing techniques. It has carried out industry university research and commercial cooperation with ten universities, three tertiary hospitals, and two research institutions, including Sun Yat sen University, Guangzhou University of Traditional Chinese Medicine, Guangzhou Medical University, China Pharmaceutical University, South Taiwan University of Science and Technology, Wuyi University, Guangdong Pharmaceutical University, Central South University of Economics and Law, South China University of Technology, University of Macau, Guangdong Provincial Hospital of Traditional Chinese Medicine, Southern Medical University Hospital of Traditional Chinese and Western Medicine, Jiangsu Provincial Hospital of Traditional Chinese Medicine, Southern Economic Crop Research Center of the Chinese Academy of Agricultural Sciences, Agricultural Biotechnology Research Center of the Guangdong Academy of Agricultural Sciences, and two scientific research institutions. In 2023, it won the first prize of Guangdong Provincial Science and Technology Progress Award, and the century old Chenpi brand was revitalized under the empowerment of technology.
Multi product matrix, redefining
New consumption ecology of Xinhui Chenpi brand
In response to the demand of modern consumers for convenient and efficient health preservation, Xinbaotang has constructed a diversified product matrix to achieve the transformation of Xinhui Chenpi from a "niche health preservation" to a "public necessity". At present, Xinbaotang has launched a series of products including Xinhui Chenpi, Xinhui Chenpi traditional Chinese medicine decoction pieces, Chenpi water, Chenpi yogurt, Chenpi coffee and other Chenpi health drinks, Chenpi enzymes, Chenpi ointment formulas, etc., fully meeting the health needs of the public and redefining the new consumption ecology of Xinhui Chenpi brand.
New health products landing in Macau
Promote the internationalization of Xinhui Chenpi health industry
In August 2025, five new health products manufactured in Macau by Xinbaotang Group: Men's Treasure · Tonifying Kidney and Strengthening Waist Drink, Women's Treasure · Rejuvenating Tianxi Drink, Sleep Treasure · Enjoying Sleep Aid Drink, Fat and Moisture Relieving Cream, Liver and Stomach Nourishing Cream, will be publicly released in Macau for the first time and sold simultaneously on Xinbaotang's online cross-border platform. Five new health products have been rigorously tested by authoritative third-party testing institutions in Hong Kong and meet global standards and requirements. They are recognized by more than 100 countries worldwide and aim to provide high-level safety protection for global consumers as health products. Xinbaotang relies on the policies and scientific research advantages of the traditional Chinese medicine health industry in Macau, accurately understands global health consumption trends, and promotes the production and implementation of the Chenpi Enzyme project in Macau. Based in the Guangdong Hong Kong Macao Greater Bay Area, promote the internationalization of Xinhui Chenpi health industry.
Culture empowers brand communication
Xinbaotang deeply understands that the power of a brand comes from the depth of culture, leading the Xinhui Chenpi industry from operating without a brand to creating its own brand, and transforming from "selling products" to "selling culture". Since its debut in the first season of CCTV-1's "A Bite of China" in 2012, Xinbaotang has appeared on central media programs such as CCTV-4's "Chinese Medicine", "The Road to Health", CCTV-7's "Daily Agricultural Classic - Taste of Hometown", "The Classic of Wealth", "Beautiful Chinese Countryside Tour", and "Authentic Chenpi"; TVB Hong Kong's "Looking East and West" and "Financial Perspective"; Macau Television's "Macau Love • Hometown Cuisine"; Phoenix TV's "Discovering the Greater Bay Area" and other provincial and municipal media have promoted the Xinhui Chenpi culture, the health culture of medicinal, edible and tea origin of Xinhui Chenpi, and the Jiangmen Overseas Chinese Hometown culture, with a cumulative reach of over 1 billion people. Simultaneously catering to multiple platforms such as satellite TV, variety shows, and sports events, promoting the "Chenpi Culture+Health Concept".
Centennial inheritance, upholding integrity and innovation
Push a piece of tangerine peel to the golden age
From a Xinhui dried tangerine peel shop to a Chinese time-honored brand, from traditional techniques to modern technology, from local specialties to national traditional Chinese medicine business cards, Xinbaotang interprets the profound connotation of "upholding integrity and innovation" with a piece of dried tangerine peel. With a hundred years of inheritance and exploration, it proves that the golden age of time-honored brands is not in museums, but in keeping up with the development of the times and daring to innovate.
In the future, Xinbaotang will be based in the Guangdong Hong Kong Macao Greater Bay Area, connect with the world, and contribute more to the construction of a strong brand area in the Guangdong Hong Kong Macao Greater Bay Area and the dissemination of excellent traditional Chinese culture. Let Xinhui Chenpi, the cultural calling card of the "Three Treasures of Guangdong", shine on the global stage.
