At the opening ceremony, the Sichuan Province Overseas Chinese Federation, Sichuan Council for the Promotion of International Trade, China Post Sichuan Company, and representative overseas Chinese business associations from five continents officially launched the Sichuan Province "Overseas Chinese Assistance Thousand Enterprises and Ten Thousand Products Going Global" Alliance. The alliance is positioned as a non physical collaboration platform, aiming to gather resources, leverage the role of collaboration networks, and establish a cooperation mechanism to assist Sichuan Chongqing enterprises and products in expanding their markets overseas. On that day, some overseas enterprises and overseas Chinese merchants signed contracts on site, with a signing amount of approximately 1.07 billion yuan.
Lian Xiaomin, Vice Chairman of the Chinese Federation of Returned Overseas Chinese, delivered a speech, saying that he hoped that overseas Chinese would continue to give play to their unique advantages of integrating China and foreign countries, make full use of the China Europe Express and Chengdu's developed international airline network, more actively participate in promoting economic and trade cooperation between China and other countries, actively expand cross-border e-commerce, international logistics and other emerging fields, and contribute to the unique strength of overseas Chinese in the high-quality joint construction of the "the Belt and Road".
Gu Yu, Chairman of the Norman Bethune Medical Foundation in Canada and founder of Shengdian Medical (Hong Kong) Co., Ltd., stated in an interview that based on the dual core of "Chinese business network+Sichuan style characteristics", a global layout of "cultural empowerment+channel cultivation+quality upgrading" can be built, allowing Sichuan products to achieve a leap from regional symbols to global explosive products through Chinese business resources.
Borrowing a ship to go out to sea is more efficient than building a ship to go out to sea, "said Jiang Shijun, Secretary General of the Russian Sichuan Chongqing Chamber of Commerce, emphasizing the importance of fully leveraging the power of overseas Chinese. He believes that cultural and business habits are the main challenges for "Sichuan products going global", among which implicit cultural barriers are often more difficult to break through than explicit rules, while overseas Chinese resources can help break down barriers in overseas markets. At the same time, Jiang Shijun is also committed to personally bringing representatives of Russian companies to inspect the Sichuan market, hoping to contribute to Sino foreign economic and trade cooperation.
Regarding the systematic layout of "Sichuan products going global", Gu Yu, Chairman of the Norman Bethune Medical Foundation in Canada and founder of Shengdian Medical (Hong Kong) Co., Ltd., suggests focusing on the dual core of "Chinese business network+Sichuan style characteristics" and building a global layout of "cultural empowerment+channel deepening+quality upgrading", so that Sichuan products can achieve a leap from regional symbols to global explosive products through Chinese business resources.
In terms of channel cultivation, Gu Yu suggests building a "three-dimensional overseas channel": offline cooperation with overseas Chinese business associations to set up a "Chuanpin Experience Center" in Chinese gathering areas to achieve immersive display and instant sales; Customize products for different regions online through cross-border e-commerce platforms operated by Huashang; At the supply chain level, we will collaborate with Huashang Logistics and warehousing resources to build a global cold chain supply chain for Sichuan products, solving the problem of exporting perishable products such as fresh food ingredients.
'Sichuan cuisine going global' cannot just 'move products', but also needs to tell good stories and do a good job in localized marketing.' Hu Xiaojun, the chairman of the US China Catering Industry Federation, suggested that 'people+place+culture' should be integrated into brand communication, through social media, cooking teaching, cultural activities and other forms, so that overseas consumers not only 'eat Sichuan cuisine' but also 'understand Sichuan cuisine'; Establish a standardized supply chain and quality control system, build a chain brand rather than a single product, and form sustainable brand assets. He said that in the future, he will continue to promote the internationalization of Sichuan cuisine culture and the export of Sichuan agricultural products through supply chain docking and other forms.
Ko Tsuna, the president of the Central European Economic and Cultural Research and Development Center in Hungary, has been deeply cultivating overseas for more than 30 years. He believes that the internationalization needs of Chinese enterprises resonate with the demand for Chinese products in overseas markets, and the overseas Chinese community can provide service support in multiple fields. Sichuan has abundant products and high technological content. Enterprises such as photovoltaics, automobiles, and food have taken the lead in going global, with huge potential for the future. "Ke Tsunami expressed his willingness to cooperate with relevant departments in Sichuan to establish overseas service stations, providing one-stop services such as overseas warehouse construction, sales display, and market promotion for Sichuan enterprises.
Hu Xiaojun, Chairman of the US China Catering Industry Federation, suggested that in order to truly root Sichuan products in overseas markets, simply "moving products" is not enough. It is also necessary to tell the "Sichuan story" well and carry out diversified marketing in a way that is suitable for overseas markets.
It is reported that after the opening ceremony, the attending overseas Chinese businessmen will go to Chengdu, Zigong, Neijiang, Meishan, Ziyang and other places to carry out inspection activities.
